Naming rights, but cheaper.

Einsteinium. Curium. Nobelium. Element 106 is Seaborgium, and Glenn Seaborg was still alive when they named it. He liked that you could send him mail care of an element.

That is the deal chemistry has always run. Get there first, put your name on it, ship to every classroom wall on the planet. No churn, no rollbacks, and the only breaking change in 150 years was renaming a few elements after people got into arguments about who found them.

Nobody is discovering element 119 this week. Founders ship something every day and land on page 9 of App Store search. So we opened the table up. Claim an element, put your icon on it, keep it until somebody with worse impulse control pays more.

The chemistry is real. The families, the half lives, the decay order, all of it. The naming rights are just a lot cheaper than a Nobel.